Pain Takes Over Your Days. Starting Treatment Takes Them Back.
When an injury makes it hard to sleep, work, walk, or care for the people you love, waiting days or weeks for a next step can feel impossible.
It wakes you at night.
It follows you through the workday and around the house.
You should not have to plan your whole life around pain -- and you do not have to.
Here is the good news: for under $300 one time, you can put the two medical devices designed for soft tissue healing to work at home, starting the very day they arrive.
A complete King Brand treatment system -- one BFST® Wrap plus one ColdCure® Wrap for the body area -- costs $198 to $298 depending on the body part (King Brand product listing).
When a problem this debilitating can be addressed for less than the cost of a single physiotherapy package, that is not an expense -- that is invaluable.
You Should Know Who Is Speaking To You
King Brand is an FDA-registered manufacturer of the Class II medical devices described here -- we design, build and stand behind these devices, and our claims and devices are heavily vetted by the FDA.
We are not a third party re-posting another company's message or aggregating information collected from other sites; we are the source.
The guidance on this page comes from our published medical reference materials and our own site content -- nothing more, and nothing watered down.
Why Starting On Day One Matters
There is no faster way to heal than to start the right care promptly and protect the injury from being hurt again (King Brand: Healing Time).
Soft tissue is repaired by the body itself: blood carries the oxygen and nutrients that repair tissue, and protecting the injury from re-injury is the single most important factor in recovery speed.
Every week you spend waiting -- or masking the pain while the injury keeps getting stressed -- is a week the healing clock does not advance.
One thing we teach every customer: pain may be gone when the tissue is only 20-30% healed, and full soft tissue healing commonly continues for 2 years or longer (King Brand: Healing Time).
That is why "it stopped hurting" is never the finish line -- and why the treatment you choose matters so much.
Two Devices. Two Jobs. One System.
BFST® and ColdCure® Wraps are not ordinary hot and cold packs.
They are FDA-registered Class II medical devices, designed for home treatment of soft tissue injuries (King Brand: FDA registration).
Each has a distinct role in King Brand's Combination Therapy (King Brand: Combination Therapy):
ColdCure®: relieve pain and swelling.
ColdCure wraps deliver cold and compression through swappable RigiGel packs -- incredibly soothing, and it works instantly, with no 20 minute wait like with pills.
For many injuries, this is where the treatment plan starts.
BFST®: support the body's repair.
For a soft tissue injury, blood flow is the most critical element in rapid recovery.
BFST wraps stimulate blood flow through injured tissue while you rest -- the circulation that carries the oxygen and nutrients your body uses to repair soft tissue.
There is no faster way to heal, and that is invaluable.
What About Painkillers and Cortisone Shots?
Painkillers mask the pain while you keep stressing and injuring the tissue -- that is a recipe for making your condition worse, not better.
King Brand recommends against cortisone shots for most soft tissue injuries.
Cortisone injections do not treat the underlying injury or condition -- all they do is temporarily relieve pain and inflammation, and masking the pain takes away the reminder that you are still injured (King Brand: Cortisone Shots).
That false sense of ability commonly leads people back into activity too soon and straight into further injury.
Published medical studies archived on NCBI through PubMed have found that cortisone injections can actually lead to chronic re-injury and deterioration of the tissue -- with increased damage following cortisone shots compared to control groups that did not receive them -- plus a longer recovery and even complete tendon rupture.
There is no healing in a needle.
Healing requires circulation, and that is exactly what BFST delivers -- with ColdCure there to relieve your pain and swelling safely, completely, without dangerous and invasive injections.
A One-Time Price. Under $300. Started This Week.
The current King Brand product listing shows complete systems from $198 (Wrist) to $298 (Shoulder) depending on the body area -- for example, the complete knee system is $268 (Knee BFST Wrap $189 + Knee ColdCure Wrap $79) and the complete back/hip system is $278 (King Brand product listing).
That is one payment, before any applicable shipping or tax -- and the wraps are yours to keep and reuse for future flare-ups, not a subscription that bills you every month.
Check the product listing and checkout for current pricing and terms.
Not ready for the full system? You can start with either wrap on its own and add the other when you are.
And every King Brand product carries a 100% satisfaction guarantee: try it, and if you are not completely impressed, send it back for a full refund.
We know you will love it, because hundreds of thousands of people already use them and rave about the results (King Brand customer reviews).
A Cheap Wrap Is Not The Same As A Medical Device
You have probably seen wraps on Amazon and other marketplaces for $20 or $30.
Here is the truth: the junk sold on Amazon and other places is NOT medical devices.
Those products are consumer goods -- elastic sleeves and gel packs with no registered design, no medical-device manufacturing standards, and no track record.
Products sold on Amazon under 'King Brand' or 'BFST' labels are outright counterfeits, because King Brand does not sell on Amazon.
A cheap product that does nothing is the most expensive thing you can buy: you pay for it, you wait for relief that never comes, and your injury keeps worsening the whole time.
When To See A Doctor
We believe in healing at home, but we are honest about the limits.
A home device is not a diagnosis, and it does not replace medical assessment.
Get urgent medical advice if the injury is very painful, you cannot move or bear weight on the body part, it is badly swollen or has changed shape, or symptoms are getting worse.
Contact a clinician if pain does not improve within a few weeks or if you are worried.
A BFST wrap supports healing -- it does not replace the assessment your situation may need.
What You Can Do Right Now
- Find the right wrap for the body area. Different injuries need different coverage. If you are uncertain, King Brand Treatment Advisors will help you choose before you order -- they are not sales staff and work on no commission (King Brand: Contact).
- Start the treatment plan at home the day it arrives. Use ColdCure while pain and swelling need attention, then BFST once swelling is under control (King Brand: Combination Therapy).
- Protect the injury between treatments. Avoid movements that make it worse and do not push through sharp or increasing pain.
- Keep treating for the full healing window. Pain easing early is not the finish line -- full soft tissue healing commonly continues for 2 years or longer (King Brand: Healing Time).
You deserve more than another week of guessing. Choose a genuine device for your injury, read the instructions, and start today.
More Information From King Brand
Customer Testimonial
The following is a customer testimonial from a real King Brand user, shared on our testimonials pages:
You're a great company.
This kept me from having to have orthoscopic surgery.
Surgeons like to give you two or three of those.
Then they tell you that you have bone on bone, and we better go ahead and give you a new knee.
They did some strange things to my poor leg, and made me walk forever to get some x-rays.
I didn't even go to the first orthoscopic surgery - I thought, let's see if we can do this naturally.
So, I started looking online...
After using it (BFST) three times a day, I didn't have surgery, I have no pain, and my meniscus grew back.
And now I sing the praises of this company to everybody who tells me they're in pain.
Thank you so much for being so helpful.
Lauren from CaliforniaBFST KneeMay 20, 2023
King Brand® Quality
King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide.
We provide guaranteed results and customer satisfaction.
Like all King Brand® products, there simply isn't a better performing option.
All King Brand® products come with a 100% satisfaction guarantee.
Try our products and if you are not completely impressed, you can send them back for a full refund.
We know you will love them though, because hundreds of thousands of people already use them and rave about the results.
Click here to see our Customer Testimonials
King Brand® BFST® and ColdCure® Wraps are FDA Registered medical devices.
They are intended to prevent, treat and cure soft tissue injuries and chronic conditions.
Part of being an FDA Registered company means that our products are made from high quality, biocompatible materials.
These devices are manufactured and tested to the highest safety standards in the industry.
Click here for more information on our FDA Registration