Shoulder Pain Steals Your Days. It Doesn't Have To.
If you have a rotator cuff injury, you already know how much of your life it takes over.
It hurts to wash your hair.
It hurts to take your coffee cup out of the cupboard.
It makes you think twice about getting dressed in the morning, preparing a meal, or even pouring a glass of water (King Brand: Rotator Cuff Treatment).
It is tiring, and it follows you through every single day.
You should not have to plan your whole life around a bad shoulder.
Here is the good news: a rotator cuff injury does not have to be permanent, and you do not have to spend thousands of dollars or wait months for relief to find out.
For under $300, one time, you can put the two medical devices doctors and therapists recommend most for soft tissue healing to work on your shoulder at home, starting the very day they arrive.
When a problem this debilitating can be addressed for less than the cost of a single physiotherapy package, that is not an expense - that is invaluable.
What is Really Going on in Your Shoulder?
The rotator cuff is made up of 4 major muscle groups: subscapularis, teres minor, supraspinatus, and infraspinatus.
Together these four muscles give your shoulder its unique ability to move 360 degrees, unlike any other joint in your body (King Brand: Rotator Cuff Treatment).
That unique movement makes your shoulders strong, but also vulnerable to injury if you're not careful.
The sharp pains are your body telling you that you're at risk of causing further damage - learn what movements cause them, and avoid them as best you can.
A symptom or a search result cannot tell you how severe the injury is - and you do not need an MRI to start making smart decisions.
What you do need to know is this: a rotator cuff injury almost always means soft tissue that is injured and struggling to heal.
The NHS advises seeing a doctor for shoulder pain that does not improve, and we agree - a serious shoulder should be assessed (NHS: shoulder pain).
But whatever your doctor finds, healing is the road out, and healing is where King Brand focuses.
One thing we teach every customer: pain may be gone when the tissue is only 20-30% healed, and full soft tissue healing commonly continues for 2 years or longer (King Brand: Healing Time).
That is why "it stopped hurting" is never the finish line - and why the treatment you choose matters so much.
You should also know who is speaking to you on this page. King Brand is an FDA-registered manufacturer of the Class II medical devices described here - we design, build and stand behind these devices, and our claims and devices are heavily vetted by the FDA.
We are not a third party re-posting another company's message or aggregating information collected from other sites; we are the source.
The guidance on this page comes from our published medical reference materials and our own site content - nothing more, and nothing watered down.
Start Healing at Home From Day One
You don't want to stay broken for days or weeks while you wait for appointments, and with King Brand products you don't have to.
Your treatment can begin at home, on your schedule, the day your wraps arrive.
King Brand publishes a complete shoulder system built on two FDA-registered Class II medical devices: the ColdCure® Shoulder Wrap for pain and swelling, and the BFST® Shoulder Wrap for healing.
Ask your clinician about them - then start improving from day 1.
What ColdCure Does For You
The ColdCure® Shoulder Wrap is designed to relieve the pain associated with your rotator cuff injury.
ColdCure wraps deliver cold and compression through swappable RigiGel packs - incredibly soothing and far more effective than a bag of frozen peas, which is the wrong temperature, the wrong shape, and melts into a puddle.
This safe and effective pain reliever is also great at bringing down swelling and inflammation, and it works instantly - there is no 20 minute wait like with pills (King Brand: Combination Therapy).
What BFST Does For You
For a rotator cuff injury, blood flow is the most critical element in rapid recovery.
This is especially true for the rotator cuff: the tendons of the rotator cuff have a naturally poor blood supply, which is exactly why recovery drags on when circulation is left to chance.
BFST (Blood Flow Stimulation Therapy) wraps stimulate blood flow through injured tissue while you rest - the circulation that carries the oxygen and nutrients your body uses to repair soft tissue.
An injured shoulder at rest has restricted blood flow, which extends healing time; BFST brings extra oxygen- and nutrient-rich blood to the injured area so you can recover at a surprisingly rapid rate (King Brand: Combination Therapy).
There is no faster way to heal, and that is invaluable.
What About Painkillers and Cortisone Shots?
Painkillers mask the pain while you keep stressing and injuring your shoulder - that is a recipe for making your condition worse, not better.
King Brand recommends against cortisone shots for most soft tissue injuries.
Cortisone injections do not treat the underlying injury or condition - all they do is temporarily relieve pain and inflammation, and masking the pain takes away the reminder that you are still injured (King Brand: Cortisone Shots).
Our own published rotator cuff guidance is direct: cortisone injections only address the symptoms and not the cause of the pain, and they are accompanied by serious risks (King Brand: Rotator Cuff Treatment).
That false sense of ability can encourage activity before the shoulder has recovered.
King Brand's rotator-cuff page states directly that cortisone injections address symptoms rather than the cause and advises avoiding injections (King Brand: Rotator Cuff Treatment).
King Brand's general cortisone page also describes broader tissue risks; those general findings are not presented here as rotator-cuff-specific trial results (King Brand: Cortisone Shots).
Ask the clinician assessing the shoulder about diagnosis, activity limits, and treatment choices.
Why Cheap Products Are a Waste of Your Money
You have probably seen shoulder wraps on Amazon and other marketplaces for $20 or $30.
Here is the truth: the junk sold on Amazon and other places is NOT medical devices.
Those products are consumer goods - elastic sleeves and gel packs with no registered design, no medical-device manufacturing standards, and no track record.
Products sold on Amazon under 'King Brand' or 'BFST' labels are outright counterfeits, because King Brand does not sell on Amazon.
A cheap product that does nothing is the most expensive thing you can buy: you pay for it, you wait for relief that never comes, and your injury keeps worsening the whole time.
King Brand BFST® and ColdCure® Wraps are FDA-registered Class II medical devices - manufactured and tested to the highest safety standards in the industry (King Brand: FDA registration).
They are intended to prevent, treat and cure soft tissue injuries and chronic conditions.
That is the difference between spending money and investing it.
A One-Time Price. Under $300. Started This Week.
The current King Brand product listing shows a Shoulder ColdCure Wrap at $99 and a Shoulder BFST Wrap at $199.
Together, the complete shoulder system is $298 one time, before any applicable shipping or tax - and the wraps are yours to keep and reuse for future flare-ups, not a subscription that bills you every month (King Brand product listing).
Check the product listing and checkout for current pricing and terms.
For a problem that is debilitating, one payment under $300 to start healing from day 1 is the best value in medicine.
Not ready for the full system? You can start with either wrap on its own and add the other when you are.
And every King Brand product carries a 100% satisfaction guarantee: try it, and if you are not completely impressed, send it back for a full refund.
We know you will love it, because hundreds of thousands of people already use them and rave about the results (King Brand customer reviews).
When to See a Doctor About Shoulder Pain
We believe in healing at home, but we are honest about the limits.
Get urgent medical advice if the shoulder is very painful, you cannot move it, it is badly swollen or has changed shape, it feels cold or numb, or you have a high temperature with redness or heat around it.
Contact a clinician if shoulder pain does not improve within a few weeks or if you are worried (NHS: when to get help).
A BFST wrap supports healing - it does not replace the assessment your situation may need.
More Rotator Cuff Information From King Brand
Customer Testimonial
The following is a customer testimonial from a real King Brand user, shared on our testimonials pages:
At age 72 I suddenly found myself with a torn rotator cuff, and no idea how it happened.
The doctor recommended a series of physical therapy visits in a rehab facility - or surgery and follow-up therapy.
Neither one was possible for me since I am basically homebound caring for my totally disabled husband.
We were introduced to the King Brand in-home therapy products and ordered the combination treatment using the BFST and ColdCure shoulder wraps.
It was a perfect combination - the heat wrap relieved my pain and the cold wrap helped to prevent swelling.
The wraps made my treatment so easy to manage right at home.
I could do the heat treatment as often as I needed and at my own convenience - even while sitting at my computer.
The combination of treatments worked so well that I could almost forget about my shoulder restrictions and surprised myself doing things I had trouble with earlier.
I hear that shoulder re-injuries happen easily, so I am very glad to have the wraps handy any time I need another treatment.
Lois from North CarolinaBFST + ColdCure Shoulder
King Brand® Quality
King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide.
We provide guaranteed results and customer satisfaction.
Like all King Brand® products, there simply isn't a better performing option.
All King Brand® products come with a 100% satisfaction guarantee.
Try our products and if you are not completely impressed, you can send them back for a full refund.
We know you will love them though, because hundreds of thousands of people already use them and rave about the results.
Click here to see our Customer Testimonials
King Brand® BFST® and ColdCure® Wraps are FDA Registered medical devices.
They are intended to prevent, treat and cure soft tissue injuries and chronic conditions.
Part of being an FDA Registered company means that our products are made from high quality, biocompatible materials.
These devices are manufactured and tested to the highest safety standards in the industry.
Click here for more information on our FDA Registration
To be more proactive about healing your rotator cuff,
click here to visit the King Brand rotator cuff page.